What is IR Website Audit?
An IR website audit is a structured review of a public company's investor relations site for completeness, accuracy, accessibility, and machine-readability. It evaluates required disclosure presence (filings, press releases, governance documents), schema.org markup, page performance, mobile responsiveness, and search visibility.
Why IR Website Audit matters
A poorly structured IR site costs a small-cap real money. Search engines and AI summarizers (ChatGPT, Perplexity, Bloomberg AI) cannot index unstructured PDFs reliably. Missing schema.org markup means your earnings releases never appear in algo news feeds. Missing or out-of-date governance docs trigger ESG-screen exclusions from passive-fund eligibility lists. AxonIR's IR website audits routinely surface 15–30 fixable issues per site, half of which are zero-cost configuration changes.
How AxonIR measures it
AxonIR audits IR websites on three axes: (1) human readability — clarity, hierarchy, mobile experience; (2) search readability — meta tags, schema markup, sitemap, robots.txt, page speed; (3) algo readability — machine-readable filing index, structured press release format, RSS feeds, and AI-summarizer optimization (the emerging "GEO" — generative engine optimization — discipline). Each finding maps to a specific implementation step. Most companies can resolve the top 10 findings in under a week of dev time.
The biggest blind spot in most IR site audits is GEO — generative engine optimization. AI summarizers like ChatGPT and Perplexity now drive a meaningful share of investor research traffic, especially among retail and emerging-managers. If your IR site is not structured for these summarizers (clean H1 hierarchy, defined Q&A blocks, machine-readable financial summaries, llms.txt files), you are invisible to a fast-growing investor channel.
AxonIR includes IR website audit findings in every Sample Test Report. The audit is delivered as a prioritized fix list with specific code/config changes, not generic recommendations. For Scale and Enterprise clients, AxonIR also provides quarterly re-audits to track score progression.
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